Content Production Rates

SMOKE THE
COMPETITION

In a market where every brand claims to be premium, the ones customers actually remember are the ones that look the part. We make sure yours does.

Book Now View Rates
New Clients — Zero Risk

INTRO OFFER

$650

20 edited images, 1 product video (360°), and 3 custom branded virtual environments across up to 3 SKUs. One-time offer so you can experience the quality firsthand — if you don't love it, you don't pay.

Zero Risk — No lock-ins. No minimums. Every project stands on its own.

01

STUDIO / PRODUCT SHOOT

A customer scrolls past 300 products before they stop on one. The difference isn't the flower — it's the photo. This is where first impressions become first purchases.

Half Day
$1,200
4 hours, up to 3 SKUs — perfect for a new drop or refreshing your top sellers
  • 30 edited photos
  • 3 product videos (360°)
  • Custom AI virtual environments
  • 3-4 day turnaround
Product Film
$3,500
Full day — the hero content that anchors a launch campaign
  • 60 edited photos
  • 1 hero product video (30-60s)
  • 3 social cutdowns (vertical + square)
  • Custom branded environments
  • Campaign-ready deliverables
02

LIFESTYLE / BRAND SHOOT

People don't buy products — they buy into worlds. Lifestyle content puts your brand in a context customers want to be part of. That's the difference between a follower and a buyer.

Half Day
$2,200
4 hours, 1-2 locations — the fastest way to build a visual identity that goes beyond the product
  • 30 edited photos
  • 1 short-form reel
  • 1 model (2-3 outfits)
  • Location scouting & direction
Premium
$7,550
The full production — styled, directed, and shot like a fashion editorial for your brand
  • 80+ edited photos
  • 4 reels + 1 hero video
  • 2 models + styling & makeup
  • Props, set dressing & Peerspace location included
  • Full production crew + cinema lenses
  • Project coordination & scouting
03

REELS & SHORT-FORM

Every week you're not posting, a competitor is. Short-form is the fastest path to reach, relevance, and retail attention — but only when it's consistent and actually looks good.

Starter
$1,200
4 reels/month (1x/week) — enough to stay visible and start building momentum
  • Concept, scripting & storyboard
  • Shoot, edit & sound design
  • Licensed music & captions
  • Optimized for IG, TikTok & YT Shorts
Dominance
$2,800
12 reels/month (3x/week) — the volume that turns brands into category leaders
  • Everything in Growth
  • Motion graphics & kinetic type
  • UGC-style variations
  • Cross-platform edits (9:16, 1:1, 16:9)
  • Monthly strategy call
04

AI-POWERED CONTENT

The latest generative models. Photorealistic visuals. Anything you can imagine, produced in days instead of weeks. Easy on the budget, endless in possibilities.

AI Commercial
$750
A full commercial spot (30-45s) — scripted, scored, and produced with AI. Cinematic results at a fraction of live production cost
  • AI video generation & compositing (latest models)
  • Script & storyboard
  • Sound design & licensed music
  • Professional color grading
  • Platform-optimized exports
05

COMMERCIAL PRODUCTION

Every brand has a story. A commercial is how you tell it in a way that makes people feel something. This is the content that builds brand equity, earns shelf space, and turns a name into a name people trust.

Studio — VR Environment
$2,500
Half-day studio — your product in a world that doesn't exist yet, built from scratch around your brand
  • 1 hero video (4K, cinema lenses)
  • Custom virtual environment backdrop
  • Pre-production & shot listing
  • Editing, color grade & sound design
  • Licensed music included
  • 1 round of revisions
Live Commercial
$5,500+
The real deal — directed, produced, and shot like a film, because that's exactly what it is
  • Narrative moodboard & creative direction
  • Full pre-production & shot planning
  • 4K cinema lenses, pro audio & lighting
  • Talent casting & coordination
  • Editing, color grade & sound design
  • Motion graphics & VFX as needed
  • Campaign-ready deliverables
  • Starts at $5,500 — scoped to your concept, locations, talent & production needs
06

MONTHLY RETAINERS

The brands winning on social aren't posting when they feel like it — they have a system. Retainers give you a dedicated creative team, a content calendar, and the consistency that turns followers into customers.

Monthly
Content Only
$3,500/mo
We shoot, edit, and deliver — you post on your schedule
  • 1 shoot day per month
  • 4 reels (1/week)
  • 8 carousel sets (2/week)
  • Monthly content calendar
  • Monthly performance report
  • Weekly check-ins
  • Priority scheduling
  • 1 revision round per deliverable
07

LIVE EVENTS & ACTIVATIONS

You spend months planning the event. The energy in the room is electric. Without a crew there to capture it, all of that momentum disappears the next morning. We make sure it doesn't.

Shooting — Hourly
$150/hr
4-hour minimum — capture the highlights without committing to a full day
  • Photo + video coverage
  • Lighting & wireless sound included
  • Real-time highlights for stories
  • Raw footage & curated photo gallery
Editing — Highlight Package
$750
Post-production add-on — turn your raw event footage into polished content that lives across every platform
  • 1 full highlight reel (up to 2 min)
  • 3 social cutdowns (15-30s)
  • 10 hours of editing budgeted
  • 1 revision round included
  • Add-on to any shooting package above

WHY THC

THC is a filmmaker-founded creative studio with roots in narrative cinema and 12+ years of commercial production experience. We've worked with hundreds of cannabis brands and we bring the same 4K, cinema-lens production standards to a product shoot that most studios reserve for national campaigns.

CINEMA-GRADE

4K, cinema lenses, professional lighting and sound on every shoot. Your brand deserves the same production value as the biggest names in CPG.

FLEXIBLE TERMS

Month-to-month on retainers. Project-based for everything else. No long-term lock-ins. The work speaks for itself.

SATISFACTION OR FREE

If the final deliverables don't meet your expectations, you don't pay our creative rates. That's not a tagline — it's how we've operated from day one.

COMMON QUESTIONS

What's included in the Intro Offer?

20 edited images, 1 product video (360°), and 3 custom branded virtual environments across up to 3 SKUs — all for $650. It's a one-time offer designed to let you experience the quality before committing to a larger project.

How fast do I get my deliverables?

Product/studio shoots: 7 business days. Lifestyle shoots: 10 business days (longer if skin retouching is involved, plus additional time for reel editing). Reels packages: 7-10 business days. Commercial productions are scoped individually. Rush delivery is available for an additional fee.

What about revisions?

Every package includes one round of revisions. Additional revision rounds are billed at $75/hr for editing time.

What if I don't like the work?

If the final deliverables don't meet your expectations after revisions, you don't pay for our creative rates. That's the THC Guarantee. The content cannot be used if unpaid. Third-party costs like crew, locations, and props are non-refundable as those are paid out on production day.

Do I own the content?

Yes. Once payment clears, you own full commercial rights to everything we produce. Use it anywhere — socials, ads, packaging, wholesale decks, billboards. No licensing fees, no usage restrictions.

Can I combine packages or build something custom?

Absolutely. Custom packages are available for any scope. Most of our retainer clients run a tailored mix of photo, video, and reels. Tell us what you need and we'll build a package around your content goals and budget.

How do retainers work?

Your first retainer term is 3 months — enough time to build momentum and see real results. After that, it renews every 6 months. You can cancel anytime with 30 days' written notice. Every retainer includes a monthly performance report and weekly check-ins so we're always aligned on what's working.

How do locations work?

Studio shoots use our virtual environment setup or a simple static backdrop — no location fee. For outdoor shoots, we scout and suggest free locations that fit your creative. When you need something premium — a loft, a rooftop, a kitchen set — we source locations through Peerspace, a marketplace for hourly venue rentals. You pay the rental directly, zero markup from us. Creative direction and budget always guide the location choice.

How does casting work?

We handle talent sourcing and casting in-house. We post to our casting networks, review submissions, and send you a curated selection of options for approval before the shoot — so there are no surprises on set. If your project calls for a bigger name or influencer, we coordinate outreach and negotiate rates on your behalf.

Do you work with brands outside of cannabis?

Cannabis is our home base, but our roots are in narrative film and commercial production. We work with any brand that values cinematic-quality content — CPG, wellness, lifestyle, food & beverage, hospitality. If you care about how your brand looks on screen, we're a good fit.

What does the process look like?

We start by scoping the shoot together — pulling references, aligning on mood and direction, and building a creative proposal tailored to your brand. Once approved, we collect 70% upfront to lock in your date and begin pre-production. The remaining 30% is due on delivery.

STOP
BLENDING IN.

The market is crowded. The scroll is fast. The brands that stand out are the ones that invested in standing out. Your turn. Tell us what you're building and we'll have a creative proposal in your inbox within 48 hours.

WE GOT YOU.

Expect a creative proposal in your inbox within 48 hours. In the meantime, start pulling references.

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@the.high.creative